Whilst with technical and sustainable clothing company ADAY, I created the visual content for several of their digital campaigns that went live across their web and social media platforms. The following are concept ideas and designs for the 2018 Earthday Campaign.
In partnership with charity Solar Aid (a light/solar pannel sourcing charity), the graphics above reflect both the brand's identity and their earthday mission in one simplistic design.
Playing on the exchange of energy, the symbolism of the shining sun is explored in both the copy and visual content. The design radiates positivity and personally engages with their fellow community.
Additionally, to commemorate International Women's Day, ADAY launched a set of limited edition postcards. Used to address local MP’s and actively paticipate in closing the gender gap, the artwork selected was chosen from open submissions and included two of my own illustrations. These receive media coverage in 'Harpers Bazaar', 'Bustle', 'Refinery 29' and elsewhere online.
To amplify the scope for change and impact made, proceeds from each set purchased were donated to the Malala Fund. As a designer I not only find it rewarding but also a duty of sorts, to design with real purpose and impact. Often prompting positive change whether it be on a personal, social or global scale.
I enjoy using design as a tool to engage, educate and more importantly equip others to become positive change-makers in their own right which is what this campaign achieves.